Confessions of a Pokémon Nerd
Back in July of 2016 when Pokémon Go was first released, I and all my workmates jumped in on the craze. We created our avatars, learned the ins and out and secrets of how to get points, and proudly showed off a freshly captured Pokémon to the others if we were the first one to find it.
Being in advertising and web commerce, I also told friends and clients that I played because of the future marketing aspects. Imagine the business boost if your store became a Pokestop, or if your branded T-shirt was an option for avatars. It didn’t happen, but the potential was there.